The 2025 Gartner ® Magic Quadrant™ for Voice of the Customer (VoC) Platforms delivers an in-depth evaluation of the recognized vendors in this dynamic and rapidly evolving space. This report examines vendors through two critical lenses: their ability to execute and the completeness of vision, with valuable insights into the strengths, cautions, and distinctive capabilities that define each platform’s position within the market.
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. This research helps you identify vendors whose VoC platforms are best equipped to help them achieve their CX and business objectives.
What you should expect to learn
This year’s Magic Quadrant reveals how VoC platforms are evolving to enhance customer experience. We believe you should expect:
- Custom category weighting: Weight critical vendor categories to get insights tailored to your business priorities.
- Historical perspective: See how the vendor space has evolved through the years to better understand overall trends and upstarts.
- User reviews: Read what your peers have to say about the solutions they’ve implemented.
Benefits of reading the report
The Magic Quadrant also provides valuable benefits for organizations looking to invest in a VoC platform:
- Read independent vendor analysis: Evaluate vendors based on execution and vision to find the right fit for your needs.
- Discover market trends & innovations: It’s not just about where vendors stand today but how they’re positioning themselves for tomorrow. As AI, real-time analytics, and seamless integration rise in importance, the report helps you evaluate which platforms are ahead of the curve and adaptable to future needs.
- Simplify and expedite vendor selection: By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.
- Pinpoint which vendors deliver on ROI: Use a Gartner Magic Quadrant as a first step to understanding the technology providers you might consider for a specific investment opportunity.
How to access the report
You can access the full 2025 Gartner Magic Quadrant™ for Voice of the Customer Platforms report by downloading it here.
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