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Alchemer Mobile

A smartphone screen displaying a social media news feed. The main section features an ad for a game called Tiny Village with colorful dinosaur graphics and a button to Install Now. The ad promotes building a prehistoric village.
  • Alchemer Mobile, Guest Post, Mobile Marketing
5 Pillars of a Successful Facebook App Install Ad Campaign
  • 11 min
Smartphone screen showing a survey pop-up titled What should we build? It asks users to select up to 2 qualities most important for an app: Speed, Easy to use, Reliability, and Works offline. Each option has a checkbox. Powered by Apptentive.
  • Alchemer Mobile, Mobile Marketing, Product Management
Rethinking the Mobile Surveys vs. Web Surveys Debate
  • 11 min
Text App Discovery over a background filled with various app icons displayed in grid format.
  • Alchemer Mobile, Guest Post, Mobile Marketing
Reasons and Solutions for a Broken App Discovery
A red heart-shaped design with the words Engage, Validate, Listen, and Observe inside. Below the heart, the acronym L.O.V.E. is displayed in bold red letters.
  • Alchemer Mobile, Mobile Marketing
What Customer Love Means To Me
Tinder App Icon
  • Alchemer Mobile, Loyalty & Retention, Mobile Marketing
You Had Me At #SwipeRight: What Tinder Can Teach Us About App Engagement
A person holding a smartphone, reading or sending a text message. Overlaid on the image is a large red speech bubble with a white heart symbol inside.
  • Alchemer Mobile, Mobile Marketing, Ratings & Reviews
Fake Reviews in Google Play and Apple App Store
  • 9 min
A person holding a smartphone, focusing on the screen. In the foreground, there is a red speech bubble with a white heart symbol inside, partially covering the view.
  • Alchemer Mobile, Product Management
An Introduction to Mobile Product Management
A woman in a red plaid jacket is looking at her phone while standing on a train platform. The background is blurred, showing train tracks and a passing train.
  • Alchemer Mobile, Customer Experience, Mobile Marketing
Voice of the Customer (VOC) on Mobile – Why is it important?
A smartphone with numerous colorful app icons flying out of it, forming an arc in the air. The icons represent various applications like social media, games, music, and utilities on a light background.
  • Alchemer Mobile, Mobile Marketing
Intro to Mobile Ad Formats for App Monetizers
Stylized text reading BETTER RATINGS FOR YOUR APPS overlays an image of a smartphone. Bright yellow and white stars form a rating symbol on the left, symbolizing app reviews and ratings. The background is dark with a gradient effect.
  • Alchemer Mobile, Mobile Marketing, Product Roadmap, Ratings & Reviews
Using Rating Prompts in your Mobile App
A person holding a smartphone, focusing on the screen. In the foreground, there is a red speech bubble with a white heart symbol inside, partially covering the view.
  • Alchemer Mobile, Mobile Marketing, Ratings & Reviews
3 Ways to Rank Higher in the Apple App Store
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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