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Brand Health Tracker

Make faster, smarter decisions with an always-on
brand tracker program

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Brand Health

Always-On Brand Insights at Your Fingertips 

Monitoring brand health is key to benchmarking performance, staying competitive, and enhancing customer loyalty. However, collecting and presenting the data fast enough to fuel decision-making can be a major challenge.

Alchemer simplifies this process, allowing you to continuously track your brand’s health with ease, regardless of your company’s size or budget (unlike other brand tracking services).

Download the Gartner® “Market Guide for Brand Health Tracking Providers

While 57% of brand leaders report conducting some level of brand health assessment, only 21% believe they lead to insights that are actionable by the organization.

– Read the report to learn how to get the most from your brand health tracking

Disclaimers:
1: Source: Gartner, Market Guide for Brand Health Tracking Providers, Julie Reeves, Carlos Guerrero, 9 December 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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Actionable insights

Unlock continuous, actionable data on your brand performance

Ongoing brand health tracking doesn’t have to be hard. Let our in-house team of research experts build you a custom, always-on brand health tracking program directly within your Alchemer account – giving you full ownership and access to your brand performance data and the power to make timely, data-driven decisions.

Meet one of our experts

Faster decisions

Agile responses to market shifts

Our agile approach ensures your brand tracking evolves as fast as your market does, keeping you ahead of the curve.

This comprehensive program empowers you to:

  • Get up and running quickly
  • Address stakeholder concerns instantly
  • Pivot strategy based on shifting perceptions
  • Capitalize on emerging market dynamics
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Ongoing brand health tracking for the moments that matter most

Stay ahead of the curve with always-on brand health tracking that helps you understand and measure consumer perception of your brand during every critical moment. This proactive approach helps you swiftly adjust strategies and address key questions as consumer needs and perceptions change.

Campaign effectiveness

Maximize your marketing budget and amplify campaign impact  

  • Measure brand awareness shifts before, during, and after campaigns
  • Track sentiment changes and attribute them to specific marketing efforts
  • Quantify ROI by correlating campaign spend with brand equity improvements
Key questions our brand tracker helps answer:
  • How did our latest campaign affect brand perception across different demographics?
  • Which marketing channels are driving the most significant brand lift?
  • Are we seeing a sustained impact on brand loyalty after our campaigns end?

Strategic planning

Make informed decisions that align with your brand's long-term goals

  • Identify emerging market trends and consumer preferences
  • Benchmark your brand against competitors in real-time
  • Uncover untapped opportunities for brand growth and expansion
Critical questions our brand tracker helps address:
  • Where should we focus our marketing efforts for maximum brand impact?
  • How does our brand positioning compare to our competitors in key attributes?
  • What brand associations should we strengthen to capture market share?

Crisis management ​

Protect and strengthen your brand during challenging times

  • Monitor brand sentiment in real-time to detect potential issues early
  • Measure the impact of crisis response strategies on brand perception
  • Track brand recovery progress and adjust tactics accordingly
Vital questions our brand tracker helps you navigate:
  • How is the current situation affecting our brand across different customer segments?
  • Which messaging strategies are most effective in mitigating negative sentiment?
  • At what point has our brand recovered to pre-crisis levels of trust and loyalty?

What’s included?

A comprehensive brand health tracker program to help you make fast, data-driven decisions

Flexible, powerful survey platform ​

Flexible, powerful survey platform ​

See a real-time view of your brand health data whenever you need it with full access to the Alchemer platform.
Learn more about Survey

High quality monthly panel ​

High quality monthly panel ​

Ensure your brand health metrics are based on data you can trust. Our tailored panels and data quality guarantee deliver consistent, high- quality data you can depend on.
Learn more about Panel Services

Monthly brand scorecards​

Monthly brand scorecards​

Easily show progress and inform stakeholders with monthly brand scorecards, which provide a concise summary of key metrics and trends personalized for your brand’s needs and KPIs.

Quarterly brand health review​

Quarterly brand health review​

Make informed decisions for your marketing strategies and brand investments with quarterly brand health reviews, where our in-house research experts provide a comprehensive analysis of trends and findings.
Not ready for a full brand health tracker program? We can still help.
Request a free consultation
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Research expertise

In-house market research experts work as an extension of your team

With decades of experience running brand tracker programs for Fortune 100 clients across the globe and a PhD-level researcher on staff, our in-house team delivers insights you can rely on to drive confident, informed decisions.

Learn more about Research Solutions
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Related Resources

Screenshot of a Gartner article titled Use Gartner’s Maturity Model to Evolve Your Customer Experience, dated 10 May 2024. Includes key findings and a sidebar with a link to become a Gartner client.
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Gartner® Market Guide for Brand Health Tracking Providers

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